Selling custom-cut wood panels online may seem straightforward at first glance - until you consider the level of precision customers actually expect. When someone wants an oak kitchen worktop with sink cutouts positioned exactly 30cm from the left edge, or a bamboo stair tread cut to fit an unusual angle, standard product pages don’t cut it. For Ilicut, a family-owned wood specialist with roots stretching back to 1885, that serves thousands of customers across Europe, this reality drove their search for a platform that could handle complexity without sacrificing user experience.