About the company

Azrieli.com, a part of the Azrieli Group, is a leading online marketplace in Israel. Offering a wide range of products across multiple categories, including fashion, home, electronics, gifts, and more, Azrieli.com is committed to delivering an exceptional online shopping experience to its customers.

Main challenges and issues

The company recognized the need to enhance its online shopping platform to better serve its customers. Azrieli.com wanted to eliminate customer pain points and needed to address following challenges:

• Integrating with external tools such as Mirakl, Riskified, Nixale, NetSuite, SAP CDC, Kustomer, etc. 
• Assuring compliance with local regulations about promotions
• Setting up product feeds from multiple sources
• Integrating with various shipping providers
• Providing loyalty points system
• Ensuring data can be stored securely and efficiently
• Creating a two-way integration between the marketplace management tool and Sylius
• Slack integration for customized notifications
• Developing an AI-based recommendation system to increase sales

BitBag to the rescue

Azrieli.com decided to team up with BitBag, a software house, and outsource some tasks. As a part of the cooperation between Azrieli’s and BitBag’s developers, following features and integrations were implemented:

• Mirakl
  With this marketplace management tool, vendors can update and manage offers, promotions, prices, and stock levels with a two-way integration with Sylius.
• Riskified
  It’s an automated fraud-check system – protects credit cards and payment information. With Riskified, the company can quickly and easily identify potentially fraudulent activity.
• Product Feeds
  Configured product feeds from ZAP, Google, and other sources, allow Azrieli.com to keep their customers up-to-date on the latest products and promotions.
• Promotion cool-off mechanism
  The cool-off mechanism helps Azrieli comply with Israeli regulations regarding overlapping promotions. 
• Slack integration
  Slack integration for Azrieli allows them to send notifications to their staff members.
• Recommendations
  Thanks to Nixale, an AI-based recommendation system, customers can find the products they need while also helping Azrieli increase sales.
• ERP integration
  NetSuite is a comprehensive ERP system that helps keep track of prices, stock levels, and other data.
• AZ Credits
  The loyalty points system allows customers to earn points when purchasing.
• SAP CDC
  Integration of Azrieli’s store with SAP Customer Data Cloud, a system that stores customer information in one place – allows customers to log in, reset their passwords, and more.
• Shipping providers
  Integration with multiple shipping providers, including Buzzr, FlyingCargo, and Chita, allows customers to track their orders in real-time.
• CRM integration
  Integration of Kustomer into Azrieli’s store, giving customers the ability to communicate with the store via customer support at Kustomer and refund orders from Kustomer.

By partnering with BitBag and leveraging Sylius as their e-commerce platform, Azrieli.com successfully addressed their complex requirements, enhanced customer experience, and achieved greater efficiency and legal compliance in their online marketplace operations. These improvements have positioned Azrieli.com as a leading player in the Israeli e-commerce landscape.

Interested in learning more? Read the case study on BitBag’s website.