In the electricity market, it is difficult to build a lasting competitive advantage through the product alone. Customers can switch providers easily, and there are no geographical boundaries that naturally limit competition. For E3, this meant that customer experience became a key part of brand differentiation, especially online. The company’s strategy was built around green energy and aimed at attracting modern, environmentally conscious customers. However, its previous website did not reflect the expectations of this audience. To remain competitive in a changing market, E3 needed to rethink its online presence and build a digital experience better aligned with the way modern customers evaluate and manage utility services.

Office supplies are rarely noticed until they run out - and when they do, it usually means urgent orders, disrupted workflows, and unnecessary pressure on both sides of the supply chain. ExtraLux, a Slovenian B2B office supply retailer, saw this as a problem worth solving. Their idea was to move away from the reactive reorder model and instead keep optimized inventory directly at customer locations, replenishing it regularly and charging only for what was actually used. But making that work required more than a standard B2B webshop - the platform had to track inventory, handle monthly consumption reporting, and automate invoicing, all while still supporting traditional purchasing flows for customers who needed them.

Luxury retail sets a high bar for digital experience. Customers expect the same level of care online as they get in a physical store. For Bongénie, a Swiss fashion retailer with locations in Zurich, Geneva, Lausanne, and Basel, the gap between that expectation and reality had been growing for years. Their eCommerce ecosystem ran on an outdated monolithic platform that was slowing down feature development and making it harder to execute on an ambitious digital strategy. With an outlet, a loyalty program, and a main store all running in parallel, and a strong omnichannel vision to back it all up, Bongénie needed a platform that could actually keep up.

For wholesale businesses, the online store often needs to support much more than a standard purchasing flow. That was the case for Fortrade, a furniture trading company with 20 years of experience, serving both individual customers and furniture retailers across domestic and international markets. The majority of Fortrade’s B2B sales were already handled through the online store, which made the platform a critical part of the business. As the company grew, it became clear that the existing setup no longer provided the flexibility, speed, or reliability needed to support wholesale operations at scale.

ProSports is a Slovenian sportswear retailer focused on hockey and skating, serving clubs, professionals, and enthusiasts across multiple countries. For a long time, their B2C store ran online while B2B orders were handled manually - and for a while, that worked. But as sales volume kept growing, the gap between the two became harder to ignore. Processing B2B orders by hand while running an automated B2C store created real operational friction, and the team spent increasing amounts of time on routine tasks that could have been automated. After two years weighing their options, ProSports decided to rebuild from scratch and bring both channels together on a single platform.

Back-to-school shopping has become more complex over time. For DZS, one of Slovenia’s most recognized publishing houses, the challenge was not simply selling books online. It was designing an eCommerce experience that could support different customer groups, different buying journeys, and a purchasing process shaped by both schools and families. DZS serves a broad audience through its network of physical bookstores and its growing online channel. Its offer includes school supplies, educational books, office materials, and related products. As online sales became more important, the company needed a platform that could handle this complexity in a clear and convenient way.

In precious metal trading, price competition has thin margins. When gold prices shift by the second and customers can buy and sell in the same transaction, your platform needs to do more than just process orders. For Gyllenhus, a family-owned Swedish precious metal trader, competing on price alone wasn't realistic - the battle would be won or lost on user experience. As a smaller, family-run operation going up against players with decades of market presence, CEO Anton Otahal knew that winning customers online meant building an experience that actually matched how precious metal trading works

Silvera has established itself as a true authority in the world of high-end design furniture - 30 years in the industry, 20 showrooms across Europe, and partnerships with over 500 premium brands. The physical foundation was solid. The digital side was a different story. By 2023, the platform was split between PrestaShop for eCommerce and WordPress for content, and the cracks were showing. Managing a complex catalog across B2B and B2C channels, handling advanced product variants, running multi-store operations and staying in sync with the Lightspeed ERP had all become bigger challenges than the existing setup could handle.

Selling custom-cut wood panels online may seem straightforward at first glance - until you consider the level of precision customers actually expect. When someone wants an oak kitchen worktop with sink cutouts positioned exactly 30cm from the left edge, or a bamboo stair tread cut to fit an unusual angle, standard product pages don’t cut it. For Ilicut, a family-owned wood specialist with roots stretching back to 1885, that serves thousands of customers across Europe, this reality drove their search for a platform that could handle complexity without sacrificing user experience.

GWO is one of the first privately owned educational publishing houses in Poland, established in 1991, and currently ranks as the second most popular textbook publisher in the country. Their flagship mathematics series, "Matematyka z plusem," is used by the majority of primary school students in Poland. Over the years, the company has grown well beyond traditional textbooks - today their portfolio spans digital courses, interactive maps, teacher tools, e-books, and more, all managed by an in-house development team. With multiple sales channels serving different customer segments, and 350,000 orders processed annually, the platform holding it all together needed to be more than just functional.