In precious metal trading, price competition has thin margins. When gold prices shift by the second and customers can buy and sell in the same transaction, your platform needs to do more than just process orders. For Gyllenhus, a family-owned Swedish precious metal trader, competing on price alone wasn't realistic - the battle would be won or lost on user experience. As a smaller, family-run operation going up against players with decades of market presence, CEO Anton Otahal knew that winning customers online meant building an experience that actually matched how precious metal trading works

Gyllenhus is a family-owned precious metal trader from Sweden. The company needed to expand its online business to increase profits and stay in the game. Creatim was assigned with developing the Gyllenhus private marketplace portal, for the company’s corporate as well as retail customers. The portal’s advanced features include dynamic pricing, twin (buy/sell) baskets, and different registration processes for B2B and B2C customers.