Innelec Multimédia is a French distributor specializing in video games, multimedia products, pop culture merchandise, and trading card games (TCG). Founded in 1983 and headquartered in Pantin, France, the company serves an extensive network of independent retailers, specialist chains, and omnichannel distributors across France and internationally. Innelec also develops and markets its own brand, Konix, which offers gaming accessories, consumer electronics, and TCG protection products under proprietary and licensed brands, including PSG, One Piece, Naruto, and Hello Kitty.
To better support its distribution partners, Innelec rebuilt its website on Sylius with the support of Cyllene, creating a flexible and scalable B2B eCommerce platform that showcases its extensive product catalog, streamlines daily work, and handles seasonal traffic peaks.