Innelec Multimédia is a French distributor specializing in video games, multimedia products, pop culture merchandise, and trading card games (TCG). Founded in 1983 and headquartered in Pantin, France, the company serves an extensive network of independent retailers, specialist chains, and omnichannel distributors across France and internationally. Innelec also develops and markets its own brand, Konix, which offers gaming accessories, consumer electronics, and TCG protection products under proprietary and licensed brands, including PSG, One Piece, Naruto, and Hello Kitty. To better support its distribution partners, Innelec rebuilt its website on Sylius with the support of Cyllene, creating a flexible and scalable B2B eCommerce platform that showcases its extensive product catalog, streamlines daily work, and handles seasonal traffic peaks.

Office Partner is a DACH office IT supplier that runs a high-volume online shop with around 120,000 SKUs, half a million monthly visits, and over €250 million in annual revenue. When Shopware could no longer provide the flexibility and performance the business needed across multiple storefronts, Office Partner's in-house team migrated to Sylius to build a hybrid search architecture with full control over data, channels, and algorithms, with help from BatteryIncluded.

Office supplies are rarely noticed until they run out - and when they do, it usually means urgent orders, disrupted workflows, and unnecessary pressure on both sides of the supply chain. ExtraLux, a Slovenian B2B office supply retailer, saw this as a problem worth solving. Their idea was to move away from the reactive reorder model and instead keep optimized inventory directly at customer locations, replenishing it regularly and charging only for what was actually used. But making that work required more than a standard B2B webshop - the platform had to track inventory, handle monthly consumption reporting, and automate invoicing, all while still supporting traditional purchasing flows for customers who needed them.

For wholesale businesses, the online store often needs to support much more than a standard purchasing flow. That was the case for Fortrade, a furniture trading company with 20 years of experience, serving both individual customers and furniture retailers across domestic and international markets. The majority of Fortrade’s B2B sales were already handled through the online store, which made the platform a critical part of the business. As the company grew, it became clear that the existing setup no longer provided the flexibility, speed, or reliability needed to support wholesale operations at scale.

ProSports is a Slovenian sportswear retailer focused on hockey and skating, serving clubs, professionals, and enthusiasts across multiple countries. For a long time, their B2C store ran online while B2B orders were handled manually - and for a while, that worked. But as sales volume kept growing, the gap between the two became harder to ignore. Processing B2B orders by hand while running an automated B2C store created real operational friction, and the team spent increasing amounts of time on routine tasks that could have been automated. After two years weighing their options, ProSports decided to rebuild from scratch and bring both channels together on a single platform.

In precious metal trading, price competition has thin margins. When gold prices shift by the second and customers can buy and sell in the same transaction, your platform needs to do more than just process orders. For Gyllenhus, a family-owned Swedish precious metal trader, competing on price alone wasn't realistic - the battle would be won or lost on user experience. As a smaller, family-run operation going up against players with decades of market presence, CEO Anton Otahal knew that winning customers online meant building an experience that actually matched how precious metal trading works

Silvera has established itself as a true authority in the world of high-end design furniture - 30 years in the industry, 20 showrooms across Europe, and partnerships with over 500 premium brands. The physical foundation was solid. The digital side was a different story. By 2023, the platform was split between PrestaShop for eCommerce and WordPress for content, and the cracks were showing. Managing a complex catalog across B2B and B2C channels, handling advanced product variants, running multi-store operations and staying in sync with the Lightspeed ERP had all become bigger challenges than the existing setup could handle.

Selling custom-cut wood panels online may seem straightforward at first glance - until you consider the level of precision customers actually expect. When someone wants an oak kitchen worktop with sink cutouts positioned exactly 30cm from the left edge, or a bamboo stair tread cut to fit an unusual angle, standard product pages don’t cut it. For Ilicut, a family-owned wood specialist with roots stretching back to 1885, that serves thousands of customers across Europe, this reality drove their search for a platform that could handle complexity without sacrificing user experience.

GWO is one of the first privately owned educational publishing houses in Poland, established in 1991, and currently ranks as the second most popular textbook publisher in the country. Their flagship mathematics series, "Matematyka z plusem," is used by the majority of primary school students in Poland. Over the years, the company has grown well beyond traditional textbooks - today their portfolio spans digital courses, interactive maps, teacher tools, e-books, and more, all managed by an in-house development team. With multiple sales channels serving different customer segments, and 350,000 orders processed annually, the platform holding it all together needed to be more than just functional.

Sometimes, you just know it’s time for a big change. For MotoByCAT, that moment came when their old website started to feel more like a roadblock than a tool for growth. It wasn’t responsive, updating it was a hassle, and the whole experience just didn’t reflect their 10+ years of expertise in two-wheeler transport. The mission was clear: build something that would not only modernize their digital presence but also show customers that their motorcycles were in the best hands.