Jambissima is a company that specializes in offering women a wide range of hosiery, including tights, stockings, leggings, and lingerie. By sourcing top-quality products from Italy, Germany, England, and Poland, Jambissima focuses on providing products for all occasions, whether for special events, daily comfort, or fashion purposes. Their offerings include classic styles, fancy designs, and other options to cater to different styles and preferences. Jambissima emphasizes elegance and the importance of legwear as essential fashion accessories for any wardrobe, aiming to enhance the beauty and confidence of every woman.
The previous Jimbissima website was developed in 2016. It was based on an older Prestashop 1.6 version, which has not been updated since that time. This resulted in concerns about the security of the website and customer data. Apart from that, the graphic design of the website was outdated and not tailored to modern eCommerce standards.
While maintaining the goal of being the leader in the hosiery market, Jambissima’s new strategy also included exporting products to the German market and expanding to global marketplaces. To achieve that, Jimbissima had to undergo replatforming and create a new website design without losing the current SEO rating. With over 8 years of operating in the market, it is always a challenge to develop a new project. In this case, it was no different. Moreover, many technical aspects also had to be addressed, including migrating content (customer data, order history, product descriptions, etc.) from PrestaShop to a new platform, which was indeed a challenge on its own.
For Jimbissima, Sylius was the best available eCommerce solution for several reasons. First of all, with the focus on entering the new international markets, Sylius provided advanced functionalities and flexibility to confidently create a robust website without the risk of being unable to meet the market demands now and in the future. The second important aspect was hosting. Considering the fact that Jimbissima already had a second eCommerce website running on Sylius, CWS, with its hosting partner, set up an integration chain based on a server based on Kubernetes containers. Sharing the hosting and applications using this approach reduced monthly maintenance costs. The third reason for choosing Sylius was the prior CWS experience in Sylius and Symfony itself, which gave them more comfort and guaranteed that they could meet the deadlines with this technical stack.
CWS decided to entrust development to Sylius. A team of 2 senior back-end developers and 2 senior front-end developers worked on the project, supervised by an eCommerce project manager. The technical teams were thrilled to work with Sylius because since they knew the architecture well already.
The merchant decided to move forward with a modular monolith instance, as this option was sufficient for this store.
The final implementation included:
Quotes
Tech
Sylius is more than just an E-commerce solution. The fact that it’s a framework allows us to extend our needs as our ideas progress. It’s really very flexible and pleasant to use on a daily basis. Interfacing the digital ecosystem with other third-party solutions is child’s play with Sylius.
Samir Djendoubi CTO IOTgourou
Business
We’re glad that we entrusted this migration to our IT partner CWS. They’re always very good at advising us, making suggestions, and providing us with a tailor-made integration. They’re real Symfony experts, which makes working with Sylius a lot easier.
Nicolas Blusson CMO Jambissima
The new website is optimized for Google and works much faster on computers and mobile devices.
After two months online, CWS saw a 12% increase in orders from natural traffic without launching the SEA campaigns.
Customers stay on the site for shorter periods and place orders more quickly. This proves that in terms of customer experience, the site perfectly meets the customers’ expectations.
Using 3rd party integrations, the company opened for marketplace sales, which resulted in significant on platforms like eBay. With a solid eCommerce tech core Jimbissima expects further development on their platforms for years to come, which is the best testimony to Sylius’ flexibility and arrangement with long-term growth, without being limited by the technology.
