E3 is a key electricity retailer in Primorsk, Slovenia. The three Es stand for Energy, Ecology and Economics, which represents the company's values: caring for the environment and sustainable economical growth. E3 asked Creatim to rethink and rebuild its online business. Creatim proposed a solution that merges a self-service portal and a webshop into a single coherent experience. Since the solution is highly customized the agency decided to build it on the Sylius, a perfect starting point for atypical shops like E3.