Silvera has established itself as a true authority in the world of high-end design furniture - 30 years in the industry, 20 showrooms across Europe, and partnerships with over 500 premium brands. The physical foundation was solid. The digital side was a different story. By 2023, the platform was split between PrestaShop for eCommerce and WordPress for content, and the cracks were showing. Managing a complex catalog across B2B and B2C channels, handling advanced product variants, running multi-store operations and staying in sync with the Lightspeed ERP had all become bigger challenges than the existing setup could handle.