Every story of transformation starts with a challenge. For Maréchal Fraîcheur, a local fresh produce leader in Lyon, that challenge came in 2020 (COVID-19) when their old eCommerce platform began to buckle under growing demand. As customers increasingly turned to local, direct-to-consumer options, Maréchal Fraîcheur knew they needed a digital presence as fresh and reliable as their produce.
Maréchal Fraîcheur is a French SME in the agricultural sector, offering residents of the Lyon metropolitan area fresh, local products with no subscription since 2010. Customers can choose from a selection of 800 products, including seasonal fruits and vegetables, cheeses, grocery items, and herbs. Orders are delivered the next day to a pickup point or directly to companies.
With the growing consumer interest in short supply chain food, the company continues to expand, seeking technological solutions that will enable further growth and ensure the best customer experience.
In 2020, Maréchal Fraîcheur faced a major challenge. An increase in order volume (partly due to the COVID-19 pandemic) exposed the limitations of their outdated eCommerce platform, which struggled to meet new demands. Main issues:
Maréchal Fraîcheur had to make a crucial decision: modernize the existing system or build a new, scalable eCommerce platform from scratch?
The main goal was to create a modern, scalable, and high-performance eCommerce platform that would meet customer expectations and offer a seamless mobile shopping experience.
The decision to choose Sylius as the new eCommerce platform was driven by several key factors:
The project was entrusted to Synolia our Leading Solution Partner, which provided comprehensive technical and strategic support. Additional partners involved in the implementation included:
We chose Synolia for their expertise and professionalism. Sylius stood out as a high-performance, lightweight, and adaptable solution. Our goal was to meet our customers’ expectations, as they are accustomed to shopping on major eCommerce websites. Investing in this platform means staying competitive over the long term.
After implementing Sylius, Maréchal Fraîcheur saw significant improvements in both platform efficiency and customer experience.
✅ Easier product catalog management.
✅ Weekly basket creation takes minutes instead of hours.
✅ Product pages provide clearer information – highlighting producers, certifications, and seasonality.
✅ Seamless ERP Sage integration – automating processes and saving time.
✅ A more intuitive and faster checkout process.
✅ Easier pickup point selection based on delivery dates and availability.
✅ Optimized mobile experience – responsive design with improved navigation.
✅ Faster, smoother site performance, making shopping effortless.
📉 Checkout clicks reduced – only 7 clicks to complete a purchase (50% fewer than before)
📩 +172 new newsletter subscribers within the first month after launch.
📱 59% of traffic from mobile (vs. 50% the previous year).
