Gruchy Combustibles is a family business with over 50 years of experience in the heating fuel industry. Founded in 1971, this regional leader in fuel delivery serves northwestern France with an impressive logistics network: four strategically located warehouses, their own fleet of trucks, and dedicated delivery drivers.
Nonetheless, by 2023, their Prestashop-based platform was actively limiting their growth potential. Customers expected the smooth, personalized experience they’d find on major eCommerce sites, while Gruchy’s complex multi-warehouse operations demanded technical sophistication that their aging platform simply couldn’t deliver.
The delivery business presents unique challenges that standard eCommerce platforms struggle to handle. Gruchy’s previous PrestaShop platform had reached its limits and could no longer meet the company’s functional and business needs in several areas. The system lacked the ability to efficiently manage multi-warehouse distribution with separate stock levels, leaving customers uncertain about product availability in their specific delivery zones. Integration with internal systems like Logimatic for truck tracking and the newly integrated Mapotempo for delivery route planning required a complex integration path that slowed operations and introduced errors.
Most frustratingly, the platform couldn’t deliver a tailored user experience based on delivery zones. Unlike typical online retailers, Gruchy operates with multiple product types, from traditional firewood and wood pellets to heating oil, fuel, and AdBlue, each with different storage requirements, delivery methods, and seasonal availability patterns. The PrestaShop system struggled to handle these business-specific exceptions while providing a responsive and consistent experience across all devices.
After evaluating multiple platforms, Sylius emerged as the only solution capable of handling Gruchy’s complex requirements. The platform’s headless architecture enabled full customization of the customer journey, allowing WEEBY to build the intelligent delivery configurator that became the heart of the new user experience, something impossible with standard platforms. Sylius’s native support for multi-stock management and conditional delivery channels meant Gruchy could finally display accurate, location-based inventory without complex workarounds, while the platform’s development flexibility allowed for easy API integration with custom business workflows. Last but not least, Sylius offered the scalability and robustness necessary to ensure long-term platform performance, giving Gruchy confidence that their investment would support future growth without requiring complete rebuilds.
WEEBY’s approach involved strategic consulting, business-oriented support, and technical implementation. The consulting phase included functional scoping and validation of a Sylius architecture tailored specifically to Gruchy’s logistics model, along with thorough analysis of the existing digital ecosystem to ensure smooth migration from PrestaShop.
The business-oriented support involved detailed workshops with Gruchy’s internal teams across logistics, sales, and marketing departments to map detailed customer journeys. WEEBY designed the delivery configurator that became the core of the new user experience while optimizing product management, pricing rules, and warehouse-based availability systems.
On the technical implementation side, WEEBY developed critical custom components including the delivery configurator, dynamic sidebar functionality, and real-time stock synchronization systems. They implemented smart redirection logic based on user delivery preferences and created a fully responsive user experience across desktop, tablet, and mobile devices.
Gruchy now benefits from a reliable, fast, and scalable platform, perfectly aligned with its unique logistics setup. The new website provides a seamless purchasing experience, fully adapted to the customer’s location and delivery options.
Thanks to Sylius and WEEBY, Gruchy has established a solid digital foundation to support its continued growth and evolving business needs.
