How Silvera transformed its high-end furniture business

30+

years in high-end
design furniture

showrooms spanning from Paris to London

6,000 m²

logistics center

500+

partnerships with premium brands

Silvera has established itself as a true authority in the world of high-end design furniture. Their influence extends across major European cities, supported by a robust logistics infrastructure
and partnerships with some of the most prestigious brands in the industry. The brand’s physical strength was undeniable, but its digital ecosystem told a different story.

What was the problem?

By 2023, their digital platform was holding Silvera back. Split between Prestashop for eCommerce and WordPress for corporate content, the setup created inefficiencies, limited flexibility, and prevented proper scaling.

The most pressing challenge was managing a complex catalog across both B2B and B2C channels. Each segment required distinct product presentations and commercial rules, but the existing system couldn’t handle advanced variants, multi-store operations, or B2B quotation workflows.

Marketing and merchandising teams were constrained by a rigid back office
that prevented them from creating the dynamic experiences customers expected. At the same time, the platform struggled to synchronize with the Lightspeed ERP system, leaving data in silos and disrupting processes from inventory management to order fulfillment.

Project goals

Unify B2B and B2C channels in a single multi-store, multilingual, multi-warehouse platform,
Support a complex catalog with advanced variants (colors, collections) and customer-specific pricing,
Integrate with Lightspeed ERP for synchronized stock, orders, and logistics. Provide an admin-friendly interface for managing catalogs, pricing, content, and store experiences.

Key challenges

Build custom navigation per store and customer group with granular access and rights management,
Implement precise multi-warehouse stock handling with conditional display and split-order logic,
Deploy a high-performance search engine (Doofinder) with predictive results and advanced filtering,
Unify product structure: each color as a standalone product page with intelligent variant redirection,
Configure group-specific pricing, including quotations, discounts, and conditional frontend display.

Why they chose Sylius

Silvera needed a platform that could handle their complex requirements without forcing compromises. Sylius offered the flexibility to build sophisticated shopping experiences while maintaining technical scalability. Its modular architecture made it possible to manage multiple stores, languages, and warehouses in a single system, while integrating smoothly with existing tools..

As part of the implementation,  the project also used  Sylius Plus modules:

WEEBY’s Support

Strategic & Technical Consulting

Audited the existing Prestashop + WordPress setup and Lightspeed ERP flows.
Designed a centralized Sylius Plus multi-store architecture with a clear migration plan.
Defined UX/UI and information architecture tailored to the needs of luxury retail.

Business & Operational Support

Ran cross-team workshops and mapped customer journeys to align marketing, logistics, IT, and sales goals.
Set up advanced pricing grids by product, segment, and store.
Delivered intuitive admin tools for catalog, content, and pricing management.

Technical Implementation

Built a structured catalog with variants, collections, and customer-specific pricing.
Developed bidirectional Sylius ↔ Lightspeed synchronization for products, stock, and orders.
Created a mobile-first custom frontend.

Results

With Sylius, Silvera unified its B2B and B2C operations into a single multi-store system that truly reflects the brand’s premium positioning and supports international expansion.

Catalog management became more efficient, Lightspeed ERP synchronizes reliably, and marketing teams gained the flexibility to deliver richer customer experiences. Customers now enjoy faster product discovery, smoother checkout, and consistent pricing across markets.

Together with WEEBY’s expertise, Silvera built a scalable digital foundation that seamlessly connects with physical showrooms and is ready for future growth.