Back-to-school shopping has become more complex over time. For DZS, one of Slovenia’s most recognized publishing houses, the challenge was not simply selling books online. It was designing an eCommerce experience that could support different customer groups, different buying journeys, and a purchasing process shaped by both schools and families. DZS serves a broad audience through its network of physical bookstores and its growing online channel. Its offer includes school supplies, educational books, office materials, and related products. As online sales became more important, the company needed a platform that could handle this complexity in a clear and convenient way.