We are delighted to announce a new partnership with Semcore, an agency specializing in SXO (Search Experience Optimization), which has joined us as a Professional Solution Partner.

This is our first collaboration of this kind, aimed at advancing Sylius not only technologically but also in marketing and sales, especially SEO. Thanks to the initiative of the Semcore team, you can already read their first contribution, an article prepared especially for the Sylius community that explains what SXO really is and how to use its potential effectively in eCommerce.

Read it for yourself!

Ranking high on Google is just the first step toward e-commerce success – but only the first. What users actually see once they land on your site has a much bigger impact on sales than how many people click your link in the search results. This is where SXO comes in – the combination of traditional SEO with UX optimization. How does this approach translate into better conversions? Let’s dive in.

SXO – the key to bigger sales

Traditional SEO – built on keywords and link building – answers one question: how do you drive more traffic to your site than your competition?

SXO, or Search Experience Optimization, goes one step further. First, it aims to maximize search engine traffic while ensuring the people landing on your site are actually interested in what you’re offering. Then it converts that traffic into real actions – actual conversions.

Good UX in e-commerce means..

User experience is everything a user encounters on your store’s site: from that first click all the way to the order confirmation screen. In e-commerce, UX has one straightforward job: to guide potential customers toward making a purchase. Simple as that, yet complex in execution, because this path involves several key elements.

Navigation and information architecture that leave no room for doubt

One of the most important UX principles is that users shouldn’t have to think about how your site works. Your store should feel transparent and predictable, so visitors always know what to do next. This means:

• the simplest possible navigation – with logical category divisions and no confusing labels
• intuitive filter systems – understandable to everyone, working without refreshing the entire page
• consistent design across all interface elements – and consistent behavior on every page; if a user sees the cart in the top right corner once, then it suddenly disappears, they’ll feel lost
• simple, relatively “shallow” site structure – so customers don’t have to navigate through four or five categories to find what they’re looking for

Product pages: not just pretty, but complete

Where do customers make their purchase decisions? Usually on the product page. That’s also where they’re looking for answers to questions like: “Is this the product I need?” “Is it available?” “Can I trust it?” and so on.

That’s why:

• images should be crisp, high-quality, ideally with zoom functionality and multiple angles
• the description needs to be specific – copying catalog data isn’t enough… but pure marketing fluff won’t help either. Customers need details; they want to know why this particular product is worth buying and what makes it stand out
• shipping and availability information should be visible immediately – users won’t dig through tabs to find out how much they’ll pay for delivery

Purchase path – simple, clear, obstacle-free

According to analysis by the Baymard Institute, an average of 70% of shopping carts get abandoned, with most happening during checkout. In an ideal scenario:

• users don’t need to create an account to complete their purchase (but they can if they want to)
• forms stick to essential data only – the fewer fields, the better
• the entire process is broken into clear stages with progress indicators
• order summary contains all relevant information – cart contents, price, delivery method, and payment form – before users click “Order!”

Need sales growth, not just more traffic? Go with SXO

These are just a few pointers. If you’re thinking about developing your store toward better UX, check out Semcore – Poland’s first agency that combined SEO positioning with UX in a cohesive strategy – and consider an SXO audit. Improving user experience doesn’t require rebuilding your entire site; sometimes it’s enough to restructure category organization, simplify navigation a bit, and refine your forms. A professional audit will help you identify the areas that are actually worth focusing on.If you want to see how the biggest players in Polish e-commerce drive traffic to their sites, we also recommend Semcore’s case study, What Really Works in SEO? You’ll find 30 detailed case studies from well-known (and some smaller) brands, plus 250 tactics that deliver results.