Selling fresh, local produce online comes with constraints that standard eCommerce platforms weren't really built for - next-day delivery slots, pickup point selection, weekly basket updates, and a catalog that changes with the seasons. Maréchal Fraîcheur had been making it work since 2010, serving the Lyon metropolitan area with 800 products - from seasonal fruits and vegetables to cheeses, herbs, and grocery items - delivered the next day to a pickup point or directly to companies, with no subscription required. But when COVID-19 pushed order volumes higher than their old platform could handle, the cracks became impossible to ignore. Slow performance, a frustrating mobile experience, and an unintuitive checkout were costing them customers at exactly the moment demand was growing.