ProSports is a Slovenian sportswear retailer focused on hockey and skating, serving clubs, professionals, and enthusiasts across multiple countries. For a long time, their B2C store ran online while B2B orders were handled manually - and for a while, that worked. But as sales volume kept growing, the gap between the two became harder to ignore. Processing B2B orders by hand while running an automated B2C store created real operational friction, and the team spent increasing amounts of time on routine tasks that could have been automated. After two years weighing their options, ProSports decided to rebuild from scratch and bring both channels together on a single platform.