ProSports is a sportswear retailer whose core sales program revolves around hockey and skating, and has recently been extended to other sports and textile programs. Their customer base comprises sports clubs, professionals, and sports enthusiasts from various countries with varying levels of expertise.
Although sales had been conducted through an online store for some time, B2B order management was processed manually. However, increasing sales volume urged management to consider revamping the eCommerce system to centrally manage B2C and B2B sales, optimize business processes, and simplify the editor onboarding process.
The company needed to centralize B2C and B2B operations while optimizing their business processes. Manual B2B order processing couldn’t keep pace with growing sales volume, and the split approach between automated B2C and manual B2B created operational inefficiency.
After two years weighing between upgrading the existing platform and building a new one, ProSports decided on the second option.
Powerful promotion engine and blog that attracts traffic from search engines (SEO and SEM)
Category-level filtering allows users to quickly narrow product selection
Automatic tax rate calculation based on the buyer’s country
Personal pickup at ProSports branch stores in the home market
Orders made through long-term contracts with individually negotiated conditions
Automatic order recording in the ERP system
Stock notifications and pre-order options for customers
The new eCommerce platform automates business processes and promotes self-service activities, relieving the ProSports sales team. Freed from routine tasks, they can now devote more time to business expansion
As Andreja Gros Novak noted, Creatim consultants transformed their basic idea into a final product which, based on customer response and sales growth, achieved everything they wanted: a fast, responsive, and user-friendly website.
