Corolle is an iconic French toy brand specializing in dolls, baby dolls, soft toys, and accessories. Founded in 1979, the company has built a strong identity around realistic dolls and distinctive French design, serving customers through its official D2C online store and broader retail presence. To support the brand’s eCommerce store, Corolle partnered with Dedi Agency to build and continuously evolve its online store on Sylius. The goal was to create a more flexible and scalable platform that could support rich product experiences, daily marketing operations, and high seasonal traffic peaks.