Gruchy Combustibles is a family business with over 50 years of experience in the heating fuel industry. Founded in 1971, this regional leader in fuel delivery serves northwestern France with an impressive logistics network: four strategically located warehouses, their own fleet of trucks, and dedicated delivery drivers. Nonetheless, by 2023, their Prestashop-based platform was actively limiting their growth potential. Customers expected the smooth, personalized experience they’d find on major eCommerce sites, while Gruchy’s complex multi-warehouse operations demanded technical sophistication that their aging platform simply couldn’t deliver.