Mathias will show how to stop dreading those mounting deprecation warnings and start treating them as a clear‑cut roadmap to your next major upgrade. Drawing on Symfony and Sylius best practices, he will reveal the tools and techniques that turn deprecations into a structured, reliable upgrade path, help you tidy and strengthen your codebase, and give you the confidence to embrace every new version with calm and control.

Erwin will lead an interactive walkthrough of Chrome DevTools, showing how the once overwhelming Performance panel now offers practical updates and convenient debugging workflows that make it a must‑have for optimizing Core Web Vitals. He will demonstrate a live Performance trace, introduce the time‑saving “Ask AI” helper, and explain how to extend your workflow through the DevTools Extensibility API.

Gracjan will answer a question that every ambitious gaming studio eventually asks: Can Sylius handle thousands of orders per hour when millions of players hit “buy” at once? Drawing on a real project that sold millions of copies in just days, he will show how Sylius thrives in cloud‑native architectures focused on scale, speed, and survivability. You will see a production‑ready blueprint that runs Sylius on AWS, including ECS for container orchestration, Aurora for resilient data storage, S3 and CloudFront for massive download payloads, and SQS for rock‑solid messaging. Gracjan will explain how FrankenPHP brings modern PHP hosting performance, then walk through the CI/CD pipelines, autoscaling policies, load‑balancing tactics, and A/B testing setups that keep launch‑day traffic smooth. From license‑key fulfillment to digital distribution at AAA scale, this talk equips you to build an eCommerce backbone that soars as high as any green swan in the cloud.

Andrzej will unpack the mechanics of hyper-personalization in modern eCommerce, showing how to move beyond one-size-fits-all experiences toward truly individualized journeys. He will question whether Large Language Models are genuinely transforming personalization or if the hype outpaces reality. You’ll learn why real-time data is essential for exceptional results and how emerging Large Behavioral Models parallel LLMs by interpreting user actions as meaningfully as words. Finally, Andrzej will demonstrate how Synerise and Sylius combine to enable cutting-edge Behavioral CMS and deliver data-driven, hyper-personalized commerce experiences that drive measurable business impact.

Loïc and Estelle will guide you through the Sylius Grid, the powerful, flexible way to display and filter data in any Symfony application. In a deep dive that leaves eCommerce behind, they will show how data providers let you pull records from a database or an external API without altering your presentation layer. You will explore the brand‑new #[AsGrid] and #[AsFilter] PHP attributes that slash boilerplate and improve developer experience, then see a DataTable Component built on Symfony UX LiveComponent deliver reactive grid updates with zero JavaScript. Whether you maintain a complex admin panel or craft custom back‑office tools, you will be ready to harness the full potential of the Sylius Grid.

Nicolas and Sabrine will explore how artificial intelligence is transforming modern eCommerce experiences. Through a concrete Sylius project, they will show how their team integrated an AI-powered shopping assistant directly into WhatsApp - marking a move toward conversational commerce. You’ll discover how AI can enhance the customer journey, streamline interactions, and open new possibilities for Sylius-based stores.

Stephan will show how efficient and consistent development environments accelerate project delivery. With DDEV, you get a standardized yet customizable containerized setup that eliminates environment drift and setup headaches. In this session, you will learn how to integrate DDEV into your Sylius projects, make the most of its features, and interact with your application in a reliable containerized workflow. The talk offers practical insights and examples on simplifying your development process, reducing inconsistencies, and boosting your team’s productivity with DDEV and Sylius.

Ksenia will show you how to refine your scope, iterate efficiently, and keep every project laser‑focused on delivering what matters. From the first idea to MVP, she will share practical methods to stay on track and deliver real value, regardless of your team size and whether you have a product owner or not.

Loïc will uncover what happens when travelers book airport parking and what can go wrong when the process fails. He will walk through Toulouse Airport's 10‑month move from a rigid SaaS platform to a flexible, open‑source Sylius architecture, explaining why the switch made business sense. Along the way, he shares the team's technical and organizational challenges and lessons learned: buyer‑experience refinements, business‑solution integrations, fail‑and‑retry tactics, on‑demand scalability, payment handling, and more.

Johan and Dan will share practical lessons from scaling UK marketplace operations beyond the usual Amazon and eBay approach. Drawing on Johan’s experience as founder of 3BRS and co‑creator of Listabl, they explain how to onboard sellers smoothly, keep data coherent at scale, and tackle the messy realities of selling across multiple channels where APIs fall short. You will see where Sylius slots into a more innovative, automated marketplace strategy that keeps every channel contributing to growth.

Dominique, Célia, and Jérôme will walk through a real-world case study of a complete B2B platform overhaul, showing how their team built a mobile application and an eCommerce website while maintaining a consistent, smooth experience across channels. They will cover the implemented architecture, Sylius' strategic role, and the technical and organizational challenges they faced.

Augustin will explore how APIs are evolving beyond serving developers and front-end apps to become key interfaces for autonomous AI agents. He will show how to design or rethink APIs that are truly agent-oriented, ensuring they can interact, reason, and act safely in an AI-driven environment.

In this talk, Antoine will install Sylius for the first time and play with API customization. Discover the latest API features that are available through Sylius and how your SEO can be improved through the API Platform! Additionally, he will see how to release a production-ready Sylius application using FrankenPHP.

Magda will show how Sylius grew without adding headcount by unlocking the AI potential already inside the team. She explains how AI connectors such as the Model Context Protocol for Sylius were integrated and how Codex now empowers developers, simplifies workflows, and boosts productivity. You will see how more precise documentation lowers entry barriers, how AI‑driven insights support smarter decisions, and how automated research, data analysis, and question generation open new horizons. This is a practical roadmap for maximizing existing talent, transforming your team, and driving company growth with the power of AI.

Mike will show how to use Sylius not only to process transactions but to gain meaningful behavioral insights that power personalization, retention, and smarter marketing. He will demonstrate how to capture and sync customer activity such as registrations, profile updates, and order history across your tech stack to fuel better decision-making and share practical examples of how to make Sylius part of a data-driven engagement strategy without building custom tracking systems from scratch.