{"id":7983,"date":"2020-09-09T16:45:37","date_gmt":"2020-09-09T14:45:37","guid":{"rendered":"http:\/\/v5.syliusosom.usermd.net\/?post_type=case-study&p=7983"},"modified":"2025-07-11T11:31:20","modified_gmt":"2025-07-11T09:31:20","slug":"natura-selection","status":"publish","type":"case-study","link":"https:\/\/sylius.com\/fr\/case-study\/natura-selection\/","title":{"rendered":"Natura Selection: how transition to Sylius tripled their sales?"},"content":{"rendered":"\n
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What is Natura?<\/strong><\/h3>\n\n\n\n

It\u2019s a multi-brand concept store based in Spain, with over 200 brick and mortar stores in the country, which tries to make the world a better place with its unique and environment-friendly products. But don\u2019t think that\u2019s all Natura is! Besides its sales activities, this amazing brand also supports charities and promotes living in harmony with nature.<\/p>\n\n\n\n

What was the challenge?<\/strong><\/h3>\n\n\n\n

Natura had a website based on the Yii framework developed from scratch and based on the specific needs of the brand, that\u2019s why this solution generated high developing costs.
The main goal of this project was to conduct a smooth transfer from the old e-commerce platform to Sylius, reduce programming costs, and work with the current framework, more secure and faster.<\/p>\n\n\n\n

It seemed challenging to adapt a lot of functionalities developed from the previous platform to the standard version without losing quality and to avoid sticking with too complex and non-standard customizations, that could cause some serious problems during future updates.<\/p>\n\n\n\n

How did Sylius help?<\/strong><\/h3>\n\n\n\n

\u201cSylius is today one of the most used e-commerce platforms in the sector.<\/p>\n\n\n\n

Transferring to Sylius saved us time and money and increased the efficiency of our work.
In the previous environment, everything had to be programmed by hand from zero while with Sylius we already had a front base and a back-office ready to use, instead of programming from scratch.<\/p>\n\n\n\n

It is very important to us that Sylius continues with the constant development of new improvements that we can include on our website through updates, so it is important to have open source e-commerce so that both the community and we can get to improve the code.\u201d
\u2013 said Jordi Sala, Head of Backend Development:<\/p>\n\n\n\n

\u201cIn my opinion, Sylius has the advantage of being very up-to-date in terms of good development practices (use of DDD to develop new functionalities) and its base of automated tests is very large. It is also clearly developed with the developer\u2019s experience in mind. These reasons make it easy to choose Sylius over other solutions like Prestashop, Magento, or Drupal Commerce.\u201d<\/p>\n<\/div><\/div>\n\n\n\n

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\n \u201cWe decided to use Sylius because today it is one of the most used e-commerce platforms in the sector. This has given us greater agility to advance and improve both the front and the back of our online store.\u201d\n <\/div>\n <\/div>\n\n