{"id":6196,"date":"2018-02-05T11:38:00","date_gmt":"2018-02-05T11:38:00","guid":{"rendered":"http:\/\/v5.syliusosom.usermd.net\/?post_type=case-study&#038;p=6196"},"modified":"2025-07-11T12:52:11","modified_gmt":"2025-07-11T10:52:11","slug":"popsugar-must-have","status":"publish","type":"case-study","link":"https:\/\/sylius.com\/fr\/case-study\/popsugar-must-have\/","title":{"rendered":"POPSUGAR: We&rsquo;ve rebuilt the subscription logic with Sylius"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading mb-3 base-bold text-primary\">CHALLENGE<\/h4>\n\n\n\n<h3 class=\"wp-block-heading mt-0\">Building a Subscription Box Service with Sylius<\/h3>\n\n\n\n<p>We had an existing subscription box business that had been built very quickly on a homegrown framework for our very limited subscription box use case, but didn\u2019t accommodate selling a la carte items very well.<\/p>\n\n\n\n<p>We were planning on taking the next step as a business and adding a number of new products on top of our existing subscription offerings, so we evaluated a number of different e-commerce frameworks to help us accomplish us.<\/p>\n\n\n\n<p>For our team, the challenge was mostly in taking the existing subscription business logic which had existed in our old framework and injecting it into an e-commerce framework which would provide the a la carte purchasing functionality which we required.<\/p>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-color uagb-block-a6c668d8\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"481\" src=\"http:\/\/v5.syliusosom.usermd.net\/wp-content\/uploads\/2018\/02\/POPSUGAR-All-Screens-1024x481.png\" alt=\"popsugar screens\" class=\"wp-image-6200\" srcset=\"https:\/\/sylius.com\/wp-content\/uploads\/2018\/02\/POPSUGAR-All-Screens-1024x481.png 1024w, https:\/\/sylius.com\/wp-content\/uploads\/2018\/02\/POPSUGAR-All-Screens-300x141.png 300w, https:\/\/sylius.com\/wp-content\/uploads\/2018\/02\/POPSUGAR-All-Screens-768x361.png 768w, https:\/\/sylius.com\/wp-content\/uploads\/2018\/02\/POPSUGAR-All-Screens-1536x721.png 1536w, https:\/\/sylius.com\/wp-content\/uploads\/2018\/02\/POPSUGAR-All-Screens.png 1550w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n<\/div><\/section>\n\n\n\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading mb-3 base-bold text-primary\">SOLUTION<\/h4>\n\n\n\n<h3 class=\"wp-block-heading mt-0\">Intuitive Data Model and Powerful Extendibility<\/h3>\n\n\n\n<p>We ended up picking Sylius and I\u2019m so glad that we did. The data model that Sylius uses is intuitive to understand and powerful to extend. It was still a lot of hard work, but Sylius enabled a small team of us to be able to rebuild the subscription logic for our business, add multi-address purchasing, a referral program, reporting features, some admin tools, and adapters for our logistics partners in about three months.<\/p>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-color uagb-block-1e6995b7\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">    <blockquote class=\"quote  quote--center\" style=\"\">\n            <div class=\"quote-mark\"><\/div>\n    \n    <div class=\"quote-body\">\n                    <div class=\"text-inv-lead\">\n                \u00ab\u00a0Handling the billing, ordering, shipping, and account management for tens of thousands of subscribers, Sylius has performed very well as a platform for our ever expanding userbase\u00a0\u00bb.\n            <\/div>\n            <\/div>\n\n    <footer class=\"quote-footer\">\n                    <div>\n                <div class=\"quote-avatar\">\n                    <img decoding=\"async\" src=\"https:\/\/sylius.com\/wp-content\/uploads\/2020\/07\/popsugar-100x100-c-default-100x100-c-default.jpeg\" alt=\"\">\n                <\/div>\n            <\/div>\n                <div>\n                        <div class=\"text-inv-base\">\n                Patrick McDougle, Software Engineering Manager, POPSUGAR\n            <\/div>\n                <\/div>\n    <\/footer>\n<\/blockquote>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading mb-3 base-bold text-primary\">RESULTS<\/h4>\n\n\n\n<h3 class=\"wp-block-heading mt-0\">Business Grows Together with the Framework<\/h3>\n\n\n\n<p>It\u2019s been more than two years now since we made the switch to Sylius and we\u2019re still adding more and more functionality to the app. Since then we\u2019ve added an SMS e-commerce platform, subscription box customization, and a new checkout flow. We\u2019re very grateful for the wisdom and hard work that the Sylius community has demonstrated in building such an accessible and powerful framework.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>POPSUGAR Must Have is one of most popular subscription service for women that sends subscribers a monthly box of items (fashion, cosmetics etc.) curated by POPSUGAR editors.<\/p>\n","protected":false},"featured_media":6197,"menu_order":0,"template":"","case-studies-category":[230],"case-studies-product":[314],"case-studies-tag":[],"country":[229],"class_list":["post-6196","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-studies-category-lifestyle","case-studies-product-standard","country-usa"],"acf":[],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/sylius.com\/wp-content\/uploads\/2018\/02\/popsugar-case.jpg",1920,1080,false],"thumbnail":["https:\/\/sylius.com\/wp-content\/uploads\/2018\/02\/popsugar-case-150x150.jpg",150,150,true],"medium":["https:\/\/sylius.com\/wp-content\/uploads\/2018\/02\/popsugar-case-300x169.jpg",300,169,true],"medium_large":["https:\/\/sylius.com\/wp-content\/uploads\/2018\/02\/popsugar-case-768x432.jpg",768,432,true],"large":["https:\/\/sylius.com\/wp-content\/uploads\/2018\/02\/popsugar-case-1024x576.jpg",1024,576,true],"1536x1536":["https:\/\/sylius.com\/wp-content\/uploads\/2018\/02\/popsugar-case-1536x864.jpg",1536,864,true],"2048x2048":["https:\/\/sylius.com\/wp-content\/uploads\/2018\/02\/popsugar-case.jpg",1920,1080,false]},"uagb_author_info":{"display_name":"Patryk Baczewski","author_link":"https:\/\/sylius.com\/fr\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"POPSUGAR Must Have is one of most popular subscription service for women that sends subscribers a monthly box of items (fashion, cosmetics etc.) curated by POPSUGAR editors.","_links":{"self":[{"href":"https:\/\/sylius.com\/fr\/wp-json\/wp\/v2\/case-study\/6196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sylius.com\/fr\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/sylius.com\/fr\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sylius.com\/fr\/wp-json\/wp\/v2\/media\/6197"}],"wp:attachment":[{"href":"https:\/\/sylius.com\/fr\/wp-json\/wp\/v2\/media?parent=6196"}],"wp:term":[{"taxonomy":"case-studies-category","embeddable":true,"href":"https:\/\/sylius.com\/fr\/wp-json\/wp\/v2\/case-studies-category?post=6196"},{"taxonomy":"case-studies-product","embeddable":true,"href":"https:\/\/sylius.com\/fr\/wp-json\/wp\/v2\/case-studies-product?post=6196"},{"taxonomy":"case-studies-tag","embeddable":true,"href":"https:\/\/sylius.com\/fr\/wp-json\/wp\/v2\/case-studies-tag?post=6196"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/sylius.com\/fr\/wp-json\/wp\/v2\/country?post=6196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}