{"id":31355,"date":"2026-05-22T09:19:57","date_gmt":"2026-05-22T07:19:57","guid":{"rendered":"https:\/\/sylius.com\/?post_type=case-study&p=31355"},"modified":"2026-06-08T10:01:46","modified_gmt":"2026-06-08T08:01:46","slug":"anima-equi-equestrian-tourism-booking-platform","status":"publish","type":"case-study","link":"https:\/\/sylius.com\/fr\/case-study\/anima-equi-equestrian-tourism-booking-platform\/","title":{"rendered":"Anima Equi: bringing equestrian tourism online with a Sylius-based booking platform"},"content":{"rendered":"\n
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The challenge<\/h2>\n\n\n\n

Before the new platform was launched, Anima Equi managed much of its business manually through forms and spreadsheets. This made it difficult to keep track of bookings, payments, and availability, and increased the risk of errors in daily operations.<\/strong><\/p>\n\n\n\n

The challenge was not just to launch a new website, but to build a system that could support the full booking journey online. The platform needed to help the team manage availability, process payments, handle communication with customers, and reduce the operational workload linked to manual coordination.<\/p>\n\n\n\n

Another important part of the project was adapting an eCommerce framework to a less standard use case. This was not a typical online store with a simple product catalog, but a service-based business with a booking flow that had to match the specific nature of equestrian tourism. The team also needed enough flexibility to adjust the look and feel of the website and shape the platform around their own operational model.<\/p>\n<\/div>\n\n\n\n

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The solution<\/h2>\n\n\n\n

The project was delivered by Infinitum Digital<\/a>, a Spain-based Sylius Professional Solution Partner<\/strong> and Symfony-certified agency. The team chose Sylius<\/strong> because of its open-source model, flexibility, and strong fit with Symfony-based development.\u2028<\/p>\n\n\n\n

After testing the platform internally, Infinitum Digital concluded that Sylius offered the right balance between structure and development freedom. It provided a solid base for building custom features without locking the project into a rigid setup. To accelerate the team\u2019s adoption of the platform, the agency also organized a dedicated training session with one of Sylius\u2019s developers.<\/p>\n\n\n\n

Built on Sylius<\/strong>, the new platform replaced Anima Equi\u2019s offline workflow with a more complete online solution. It brought booking management, availability, payments, and customer communication into one system, helping the business work more efficiently and with better control over daily operations.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Integrations and key platform components<\/p>\n\n\n\n

The final setup combined a small but focused set of tools supporting content management, payments, analytics, CRM, and hosting.<\/p>\n\n\n\n

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Sulu<\/strong><\/a> <\/strong>– CMS<\/p>\n<\/div>\n\n\n\n

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Zoho<\/strong> – CRM<\/p>\n<\/div>\n\n\n\n

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Stripe <\/strong>– payment provider<\/p>\n<\/div>\n\n\n\n

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Google Analytics – <\/strong>user behavior and campaign tracking<\/p>\n<\/div>\n\n\n\n

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Upsun<\/strong><\/a> –<\/strong> hosting<\/p>\n<\/div>\n<\/div>\n\n\n\n

One of the key advantages of Sylius in this project was its ability to support a non-standard business model. Instead of forcing Anima Equi into a predefined commerce template, the platform could be adapted to the company\u2019s specific booking logic, workflows, and customer experience needs.<\/strong><\/p>\n<\/div>\n\n\n\n

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Results<\/h2>\n\n\n\n

The new platform gave Anima Equi a more functional and reliable digital foundation for running its business.<\/p>\n\n\n\n

Compared with the previous manual setup, daily operations became easier to manage for the team and more intuitive for customers.<\/strong> The business gained better control over bookings, payments, and availability, while reducing inefficiencies linked to spreadsheet-based processes.<\/p>\n<\/div>\n\n\n\n

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The project also improved flexibility. With Sylius, Anima Equi gained more room for customization and a setup that can evolve more easily as the business grows. According to the team, the platform feels faster, easier to use, and better suited to future development.<\/p>\n\n\n\n


In performance terms, the platform is 20% faster than the previous setup,<\/strong> while the number of orders has grown by 6% since the relaunch. <\/strong>The project also delivered a less measurable but still important outcome: much greater confidence in daily work, both for the business and the development team.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Anima Equi is a business based in the Benasque Valley in the Spanish Pyrenees, specializing in equestrian tourism. Its offer includes horse riding routes through mountains, forests, and traditional villages, as well as shorter rides, activities for children, and training courses in horse riding and trail guiding.<\/p>\n

To support its day-to-day operations more efficiently, Anima Equi worked with Infinitum Digital to build a Sylius-based platform tailored to its booking model. The goal was to replace manual processes with a structured online system that could handle bookings, availability, payments, and communication in one place.<\/p>\n","protected":false},"featured_media":31356,"menu_order":0,"template":"","case-studies-category":[393],"case-studies-product":[314],"case-studies-tag":[222],"country":[43],"class_list":["post-31355","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-studies-category-agriculture","case-studies-product-standard","case-studies-tag-b2c","country-spain"],"acf":[],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/sylius.com\/wp-content\/uploads\/2026\/05\/anima-equi-casestudy-cover.png",1504,614,false],"thumbnail":["https:\/\/sylius.com\/wp-content\/uploads\/2026\/05\/anima-equi-casestudy-cover-150x150.png",150,150,true],"medium":["https:\/\/sylius.com\/wp-content\/uploads\/2026\/05\/anima-equi-casestudy-cover-300x122.png",300,122,true],"medium_large":["https:\/\/sylius.com\/wp-content\/uploads\/2026\/05\/anima-equi-casestudy-cover-768x314.png",768,314,true],"large":["https:\/\/sylius.com\/wp-content\/uploads\/2026\/05\/anima-equi-casestudy-cover-1024x418.png",1024,418,true],"1536x1536":["https:\/\/sylius.com\/wp-content\/uploads\/2026\/05\/anima-equi-casestudy-cover.png",1504,614,false],"2048x2048":["https:\/\/sylius.com\/wp-content\/uploads\/2026\/05\/anima-equi-casestudy-cover.png",1504,614,false]},"uagb_author_info":{"display_name":"Patryk Baczewski","author_link":"https:\/\/sylius.com\/fr\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Anima Equi is a business based in the Benasque Valley in the Spanish Pyrenees, specializing in equestrian tourism. Its offer includes horse riding routes through mountains, forests, and traditional villages, as well as shorter rides, activities for children, and training courses in horse riding and trail guiding. To support its day-to-day operations more efficiently, Anima\u2026","_links":{"self":[{"href":"https:\/\/sylius.com\/fr\/wp-json\/wp\/v2\/case-study\/31355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sylius.com\/fr\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/sylius.com\/fr\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sylius.com\/fr\/wp-json\/wp\/v2\/media\/31356"}],"wp:attachment":[{"href":"https:\/\/sylius.com\/fr\/wp-json\/wp\/v2\/media?parent=31355"}],"wp:term":[{"taxonomy":"case-studies-category","embeddable":true,"href":"https:\/\/sylius.com\/fr\/wp-json\/wp\/v2\/case-studies-category?post=31355"},{"taxonomy":"case-studies-product","embeddable":true,"href":"https:\/\/sylius.com\/fr\/wp-json\/wp\/v2\/case-studies-product?post=31355"},{"taxonomy":"case-studies-tag","embeddable":true,"href":"https:\/\/sylius.com\/fr\/wp-json\/wp\/v2\/case-studies-tag?post=31355"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/sylius.com\/fr\/wp-json\/wp\/v2\/country?post=31355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}