{"id":29784,"date":"2026-02-24T12:43:21","date_gmt":"2026-02-24T10:43:21","guid":{"rendered":"https:\/\/sylius.com\/?post_type=case-study&p=29784"},"modified":"2026-04-14T08:18:11","modified_gmt":"2026-04-14T06:18:11","slug":"bongenie-swiss-luxury-fashion-replatformed","status":"publish","type":"case-study","link":"https:\/\/sylius.com\/fr\/case-study\/bongenie-swiss-luxury-fashion-replatformed\/","title":{"rendered":"Bong\u00e9nie – Swiss Luxury Fashion Replatformed"},"content":{"rendered":"\n
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Bong\u00e9nie (formerly Bong\u00e9nie Grieder)<\/a> is a Swiss luxury fashion retailer offering \u2028a wide range of clothing, footwear, accessories, and interior design elements \u2028for women, men, and children. The company operates numerous brick-and-mortar stores in key locations such as Zurich, Geneva, Lausanne, and Basel. Simultaneously, it has developed a strong presence in online channels, including the main store (bongenie.ch), an outlet platform (outlet.bongenie.ch), and a loyalty program \u2028(bg-club.ch).<\/p>\n<\/div><\/div>\n\n\n\n

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Technological limitations<\/h2>\n<\/div>\n\n\n\n

The Swiss retailer’s website operated on an outdated, monolithic platform severely constrained Bong\u00e9nie’s growth potential. Accumulating technological debt slowed the implementation \u2028of new features and negatively affected the execution of the company’s complex digital strategy. Recognizing these limitations, Bong\u00e9nie established a primary objective: to replatform \u2028its eCommerce ecosystem to deliver customers a modern digital shopping experience while ensuring smooth integration between online and offline channels.<\/p>\n<\/div><\/div>\n\n\n\n

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The main goal of the project<\/strong><\/h2>\n\n\n\n

As a premium brand, Bong\u00e9nie wanted to create a higher quality \u2028user experience on a modern, efficient, and scalable platform.<\/p>\n\n\n\n

Project objectives:<\/h2>\n\n\n\n