{"id":16641,"date":"2022-07-19T14:18:59","date_gmt":"2022-07-19T12:18:59","guid":{"rendered":"https:\/\/sylius.com\/?post_type=case-study&p=16641"},"modified":"2025-07-14T10:56:13","modified_gmt":"2025-07-14T08:56:13","slug":"digital-makeover-of-the-largest-childrens-goods-retailer-in-the-baltics","status":"publish","type":"case-study","link":"https:\/\/sylius.com\/fr\/case-study\/digital-makeover-of-the-largest-childrens-goods-retailer-in-the-baltics\/","title":{"rendered":"Digital makeover of the largest children\u2019s goods retailer in the Baltics"},"content":{"rendered":"\n
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Contents<\/h2>\n\n\n\n

What is Kotryna Group?<\/a>
Why did Kotryna Group need a change?<\/a>
\u27a1\ufe0f Loyalty issues<\/a>
\u27a1\ufe0f Going full multi-channel<\/a>
How NFQ helped<\/a>
\u27a1\ufe0f Coining the digital transformation strategy<\/a>
\u27a1\ufe0f From strategy to action: migration to Sylius<\/a>
\u27a1\ufe0f \ud83e\udda2 Unlimited number of active shops<\/a>
\u27a1\ufe0f \ud83e\udda2 One login and cart for all of the e-shops for the customers<\/a>
\u27a1\ufe0f \ud83e\udda2 Channel-specific marketing campaigns<\/a>
\u27a1\ufe0f Improving Product Information Management [PIM]<\/a>
\u27a1\ufe0f Optimizing logistics<\/a>
\u27a1\ufe0f Taking advantage of the multi-channel strategy<\/a>
How did it work for Kotryna Group?<\/a><\/p>\n\n\n\n

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What is Kotryna Group?<\/h2>\n\n\n\n
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Kotryna Group is the largest children\u2019s goods retailer in the Baltics region. Starting as a single, brick-and-mortar shop in 1992, it now operates in Lithuania, Latvia, Estonia, and Finland with different brands. In 2018 the group noted a staggering 60% growth in their e-commerce division<\/a> and it was when they approached our partner NFQ to transform their business model to fit a multi-channel strategy. What\u2019s worth noting is that at the time, Kotryna Group had over 88 stores scattered across the Baltics and five separate e-shops for their different brands. <\/p>\n\n\n\n

Why did Kotryna Group need a change?<\/h2>\n\n\n\n

The sudden growth triggered the need for change in the sales internal processes, as the existing structure couldn\u2019t catch up with the volume, and thus didn\u2019t offer a customer journey at a level expected by the company. <\/p>\n\n\n\n

Loyalty issues<\/h3>\n\n\n\n

Imagine you\u2019re a regular customer at the brick-and-mortar store, but your loyalty card doesn\u2019t work for the online shop – well, that\u2019s not an experience you\u2019d like to have, and it\u2019s one of the inconveniences that Kotryna\u2019s clients encountered. A one-to-rule-them-all loyalty program across all brands for both online and offline customers was a must.<\/p>\n\n\n\n

Going full multi-channel<\/h3>\n\n\n\n

Although the company already introduced some features of multi-channel strategy – like for example the \u201cbuy online – pick up at store\u201d option- the whole system was clogged because of inefficient processes. <\/p>\n\n\n\n

It took too long to fulfill orders, so the whole order handling had to be reviewed and optimized – both regarding time and costs. Kotryna Group and NFQ really wanted to make the buying experience more flexible for the customers. They wanted to expand options: <\/p>\n\n\n\n