{"id":15645,"date":"2022-03-29T09:18:39","date_gmt":"2022-03-29T07:18:39","guid":{"rendered":"https:\/\/sylius.com\/?post_type=case-study&p=15645"},"modified":"2025-07-18T09:11:44","modified_gmt":"2025-07-18T07:11:44","slug":"sylius-plus-sweet-loyalty-system-for-dr-oetker","status":"publish","type":"case-study","link":"https:\/\/sylius.com\/fr\/case-study\/sylius-plus-sweet-loyalty-system-for-dr-oetker\/","title":{"rendered":"Sylius Plus: Sweet Loyalty System For Dr. Oetker"},"content":{"rendered":"\n
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Inspirational foodie blog<\/h1>\n\n\n\n

Bakken.nl<\/a> is one of the most popular Dutch pages with recipes for a sweet tooth. When somebody in the Netherlands looks for a treat to bake, they\u2019ll end there, most probably. For years, an independent team of baking enthusiasts has been running the site owned by Dr. Oetker. Founded over 100 years ago in Germany, Dr. Oetker is a global brand associated with baking and creating desserts at home.
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The content page is not a new concept, it has been around for a while gaining more and more popularity and subscriptions. They started as a pure content site with a loyalty program, however, it turned out to be quite successful (over 100k active subscribers), and eventually bakken.nl decided to expand the idea.<\/p>\n\n\n\n

Online store to expand the concept<\/h1>\n\n\n\n

Adding a webshop to this baking inspirational website was a natural step forward. Bakken.nl maintains its cheerful and sweet vibe, but now – apart from tons of ideas to bake, you can move to live-action straightaway by ordering all of the fancy ingredients and equipment necessary to realize even the craziest recipes. <\/p>\n\n\n\n

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Dr. Oetker\u2019s e-commerce manager desired a system for a \u201clarge, stable, and scalable baking platform\u201d, so our partner Enrise, which handled this digital transformation<\/a>, decided on Sylius Plus.<\/p>\n\n\n\n

Before switching to Sylius they used an all-in-one platform – Sitecore\u2019s enterprise edition, so moving to the headless, best-of-breed architecture (read more about best-of-breed here<\/a> and here<\/a>) provided much more freedom in achieving the goal. <\/p>\n\n\n\n

With Sylius Plus as the backend engine, Enrise went for Contentful as CMS and Vue.js as the front-end block. Initially, Sylius was integrated with an external PIM tool to have full control over the product information, however, after some time it turned out Sylius worked perfectly for that purpose, so a separate PIM tool was not necessary. Just another example of when Sylius works as a fine framework for non-commerce challenges (more of these can be found here<\/a>).<\/p>\n\n\n\n

Elasticsearch is responsible for product search, whereas Sylius Strategic Payment Partner – Mollie<\/a> took care of payments. Additionally, Bakken.nl used Montapacking for the fulfillment service, so they didn\u2019t have to deal with logistics. <\/p>\n\n\n\n

Technology recap<\/h3>\n\n\n\n