{"id":11598,"date":"2021-06-09T13:19:53","date_gmt":"2021-06-09T11:19:53","guid":{"rendered":"https:\/\/sylius.com\/?post_type=case-study&p=11598"},"modified":"2021-11-10T10:45:55","modified_gmt":"2021-11-10T08:45:55","slug":"aniye-by-fashion-over-smartphone","status":"publish","type":"case-study","link":"https:\/\/sylius.com\/fr\/case-study\/aniye-by-fashion-over-smartphone\/","title":{"rendered":"Aniye By – a mobile-first catwalk for modern technology"},"content":{"rendered":"\n
\n

Results after migration*<\/p>\n\n\n\n\n

\n
\n
\n
+60%<\/div>\n
visits<\/div>\n <\/div>\n <\/div>\n
\n
\n
+66%<\/div>\n
conversion rate<\/div>\n <\/div>\n <\/div>\n
\n
\n
+190%<\/div>\n
revenue<\/div>\n <\/div>\n <\/div>\n
\n
\n
x1.5<\/div>\n
load speed<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n

*3 months after launch<\/em><\/sup><\/p>\n<\/div><\/div>\n\n\n\n

\n

What is Aniye By?<\/h2>\n\n\n\n

Aniye By is an innovative and eccentric fashion brand that won the hearts of many women around the world with its colorful and bold fabrics bringing vintage look into the new level. The company was founded in Carpi in 2000 by Alessandra Marchi and quickly gained thousands (~350k!) of followers<\/a> loving their original look. <\/p>\n\n\n\n

With its increasing popularity, the brand decided to redesign its website with an e-commerce platform in mind, hoping to adjust it to its modern style and targeting a young audience. <\/p>\n\n\n\n

As research<\/a> shows, gen Z is a powerful consumer spending a lot of time on mobile shopping apps, what\u2019s more this way of behaviour is expected to grow in the upcoming years. With this in mind, the main focus of user experience was set on a mobile-first approach.<\/p>\n<\/div><\/div>\n\n\n\n

\n
Aniye By main page video header<\/em><\/figcaption><\/figure>\n\n\n\n

<\/p>\n<\/div><\/div>\n\n\n\n

\n
<\/div>
\n
<\/div>\n \n
\n
\n \u00ab\u00a0We mainly focused on the creative asset to attract the brand’s target audience. Our approach was mobile first in order to reach the younger users’ habits.\u00a0\u00bb\n <\/div>\n <\/div>\n\n