{"id":28969,"date":"2025-12-08T17:41:10","date_gmt":"2025-12-08T15:41:10","guid":{"rendered":"https:\/\/sylius.com\/?post_type=case-study&p=28969"},"modified":"2026-04-20T14:52:59","modified_gmt":"2026-04-20T12:52:59","slug":"prosports-sportswear-ecommerce","status":"publish","type":"case-study","link":"https:\/\/sylius.com\/de\/case-study\/prosports-sportswear-ecommerce\/","title":{"rendered":"ProSports – unifying B2C and B2B sportswear operations on one platform"},"content":{"rendered":"\n
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The challenge<\/h2>\n\n\n\n

The company needed to centralize B2C and B2B<\/strong> operations while optimizing their business processes. Manual B2B order processing couldn’t keep pace with growing sales volume, and the split approach between automated B2C and manual B2B created operational inefficiency.<\/p>\n\n\n\n

After two years weighing between upgrading the existing platform \u2028and building a new one, ProSports decided on the second option.<\/p>\n<\/div>\n\n\n\n

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Why they chose Sylius<\/h2>\n<\/div>\n\n\n\n
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The B2C store includes:<\/h2>\n\n\n\n
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Powerful promotion engine and blog that attracts traffic from search engines (SEO and SEM)<\/p>\n<\/div>\n\n\n\n

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Category-level filtering allows users to quickly narrow product selection<\/p>\n<\/div>\n\n\n\n

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Automatic tax rate calculation based on the buyer’s country<\/p>\n<\/div>\n\n\n\n

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Personal pickup at ProSports branch stores in the home market<\/p>\n<\/div>\n<\/div>\n\n\n\n

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The B2B store features:<\/h2>\n\n\n\n
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Orders made through long-term contracts with individually negotiated conditions<\/p>\n<\/div>\n\n\n\n

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Automatic order recording in the ERP system<\/p>\n<\/div>\n\n\n\n

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Stock notifications and pre-order options for customers<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Results<\/h2>\n\n\n\n

The new eCommerce platform automates business processes \u2028and promotes self-service activities,<\/strong> relieving the ProSports sales team. \u2028Freed from routine tasks, they can now devote more time to business expansion<\/p>\n\n\n\n

As Andreja Gros Novak noted, Creatim consultants transformed their basic idea \u2028into a final product which, based on customer response and sales growth, achieved everything they wanted: a fast, responsive, and user-friendly website.<\/strong><\/p>\n<\/div>\n\n\n\n

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ProSports is a Slovenian sportswear retailer focused on hockey and skating, serving clubs, professionals, and enthusiasts across multiple countries. For a long time, their B2C store ran online while B2B orders were handled manually – and for a while, that worked. But as sales volume kept growing, the gap between the two became harder to ignore. Processing B2B orders by hand while running an automated B2C store created real operational friction, and the team spent increasing amounts of time on routine tasks that could have been automated. After two years weighing their options, ProSports decided to rebuild from scratch and bring both channels together on a single platform.<\/p>\n","protected":false},"featured_media":30522,"menu_order":0,"template":"","case-studies-category":[235],"case-studies-product":[314],"case-studies-tag":[221,222],"country":[329],"class_list":["post-28969","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-studies-category-sporting-goods","case-studies-product-standard","case-studies-tag-b2b","case-studies-tag-b2c","country-slovenia"],"acf":[],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/sylius.com\/wp-content\/uploads\/2025\/12\/Screenshot-2026-04-10-at-09.49.48.png",1534,756,false],"thumbnail":["https:\/\/sylius.com\/wp-content\/uploads\/2025\/12\/Screenshot-2026-04-10-at-09.49.48-150x150.png",150,150,true],"medium":["https:\/\/sylius.com\/wp-content\/uploads\/2025\/12\/Screenshot-2026-04-10-at-09.49.48-300x148.png",300,148,true],"medium_large":["https:\/\/sylius.com\/wp-content\/uploads\/2025\/12\/Screenshot-2026-04-10-at-09.49.48-768x378.png",768,378,true],"large":["https:\/\/sylius.com\/wp-content\/uploads\/2025\/12\/Screenshot-2026-04-10-at-09.49.48-1024x505.png",1024,505,true],"1536x1536":["https:\/\/sylius.com\/wp-content\/uploads\/2025\/12\/Screenshot-2026-04-10-at-09.49.48.png",1534,756,false],"2048x2048":["https:\/\/sylius.com\/wp-content\/uploads\/2025\/12\/Screenshot-2026-04-10-at-09.49.48.png",1534,756,false]},"uagb_author_info":{"display_name":"Kamil Sitnik","author_link":"https:\/\/sylius.com\/de\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"ProSports is a Slovenian sportswear retailer focused on hockey and skating, serving clubs, professionals, and enthusiasts across multiple countries. For a long time, their B2C store ran online while B2B orders were handled manually - and for a while, that worked. But as sales volume kept growing, the gap between the two became harder to…","_links":{"self":[{"href":"https:\/\/sylius.com\/de\/wp-json\/wp\/v2\/case-study\/28969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sylius.com\/de\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/sylius.com\/de\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sylius.com\/de\/wp-json\/wp\/v2\/media\/30522"}],"wp:attachment":[{"href":"https:\/\/sylius.com\/de\/wp-json\/wp\/v2\/media?parent=28969"}],"wp:term":[{"taxonomy":"case-studies-category","embeddable":true,"href":"https:\/\/sylius.com\/de\/wp-json\/wp\/v2\/case-studies-category?post=28969"},{"taxonomy":"case-studies-product","embeddable":true,"href":"https:\/\/sylius.com\/de\/wp-json\/wp\/v2\/case-studies-product?post=28969"},{"taxonomy":"case-studies-tag","embeddable":true,"href":"https:\/\/sylius.com\/de\/wp-json\/wp\/v2\/case-studies-tag?post=28969"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/sylius.com\/de\/wp-json\/wp\/v2\/country?post=28969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}