{"id":28969,"date":"2025-12-08T17:41:10","date_gmt":"2025-12-08T15:41:10","guid":{"rendered":"https:\/\/sylius.com\/?post_type=case-study&#038;p=28969"},"modified":"2026-04-15T13:43:53","modified_gmt":"2026-04-15T11:43:53","slug":"prosports-sportswear-ecommerce","status":"publish","type":"case-study","link":"https:\/\/sylius.com\/de\/case-study\/prosports-sportswear-ecommerce\/","title":{"rendered":"ProSports &#8211; unifying B2C and B2B sportswear operations on one platform"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-8acde194 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-5b99777e\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"522\" height=\"309\" src=\"https:\/\/sylius.com\/wp-content\/uploads\/2025\/12\/cs-prosports-1.png\" alt=\"\" class=\"wp-image-28976\" srcset=\"https:\/\/sylius.com\/wp-content\/uploads\/2025\/12\/cs-prosports-1.png 522w, https:\/\/sylius.com\/wp-content\/uploads\/2025\/12\/cs-prosports-1-300x178.png 300w\" sizes=\"auto, (max-width: 522px) 100vw, 522px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-1e58fcd6\">\n<p class=\"mb-0 fw-light has-text-color has-link-color has-base-font-size wp-elements-6f739720d918cadfa169a820fb901002\" style=\"color:#313131\"><strong>ProSports is a sportswear retailer<\/strong> whose core sales program revolves around hockey and skating, and has recently been extended to other sports and textile programs. Their customer base comprises sports clubs, professionals, and sports enthusiasts from various countries with varying levels of expertise.<\/p>\n\n\n\n<p class=\"mb-0 fw-light has-text-color has-link-color has-base-font-size wp-elements-e9f0377e4d1623ab6413fd56c1d93da4\" style=\"color:#313131\">Although sales had been conducted through an online store for some time, \u2028B2B order management was processed manually. However, increasing sales \u2028volume urged management to consider revamping <strong>the eCommerce system \u2028to centrally manage B2C and B2B sales<\/strong>, optimize business processes, \u2028and simplify the editor onboarding process.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-82c9a635 default uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-a2346d9f alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-8aab9080\">\n<h2 class=\"wp-block-heading mb-0 fw-bold has-lead-color has-text-color has-link-color wp-elements-6807ff6f33930a9b50c3eafd7fa51e0e\" style=\"font-size:24px\">The challenge<\/h2>\n\n\n\n<p class=\"fw-light mb-2 has-text-color has-link-color has-base-font-size wp-elements-4c786dfeab067a47e7d85e0763fffa19\" style=\"color:#313131\"><strong>The company needed to centralize B2C and B2B<\/strong> operations while optimizing their business processes. Manual B2B order processing couldn&#8217;t keep pace with growing sales volume, and the split approach between automated B2C and manual B2B created operational inefficiency.<\/p>\n\n\n\n<p>After two years weighing between upgrading the existing platform \u2028and building a new one, ProSports decided on the second option.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-75129167\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"538\" height=\"255\" src=\"https:\/\/sylius.com\/wp-content\/uploads\/2025\/12\/cs-prosports-2.png\" alt=\"\" class=\"wp-image-28971\" srcset=\"https:\/\/sylius.com\/wp-content\/uploads\/2025\/12\/cs-prosports-2.png 538w, https:\/\/sylius.com\/wp-content\/uploads\/2025\/12\/cs-prosports-2-300x142.png 300w\" sizes=\"auto, (max-width: 538px) 100vw, 538px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-a13755ac alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"548\" src=\"https:\/\/sylius.com\/wp-content\/uploads\/2025\/12\/cs-prosports-3-1024x548.png\" alt=\"\" class=\"wp-image-28981\" srcset=\"https:\/\/sylius.com\/wp-content\/uploads\/2025\/12\/cs-prosports-3-1024x548.png 1024w, https:\/\/sylius.com\/wp-content\/uploads\/2025\/12\/cs-prosports-3-300x161.png 300w, https:\/\/sylius.com\/wp-content\/uploads\/2025\/12\/cs-prosports-3-768x411.png 768w, https:\/\/sylius.com\/wp-content\/uploads\/2025\/12\/cs-prosports-3.png 1211w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-34c2b9e2 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-5c9ba4e4\">\n<h2 class=\"wp-block-heading has-text-align-center fw-bold mb-0 has-lead-color has-text-color has-link-color wp-elements-2dd5b052d6ad2f582202842432612522\" style=\"font-size:40px\">Why they chose Sylius<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-f1fd5526\">\n<div class=\"wp-block-uagb-container uagb-block-1dba699b\">\n<h2 class=\"wp-block-heading mb-2 fw-heavy has-text-color has-link-color wp-elements-6d0db23f6970a038914cab8f865dd901\" style=\"color:#ffffff;font-size:32px\">The B2C store includes:<\/h2>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-9b32cde8\">\n<svg\n    viewBox=\"0 0 18 14\"\n    fill=\"none\"\n    xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n    style=\"width: 24px !important; height: 24px !important;\">\n    <path d=\"M5.57812 10.5938L16.1719 0L17.5781 1.40625L5.57812 13.4062L0 7.82812L1.40625 6.42188L5.57812 10.5938Z\" fill=\"#3AFCD2\"\/>\n<\/svg>\n\n\n\n<p class=\"mb-0 fw-normal lh-1 has-inv-lead-color has-text-color has-link-color has-base-font-size wp-elements-bbcff3df66529d4abc6f34ee3aaaaa07\">Powerful promotion engine and blog that attracts traffic from search engines (SEO and SEM)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-5640d3d6\">\n<svg\n    viewBox=\"0 0 18 14\"\n    fill=\"none\"\n    xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n    style=\"width: 24px !important; height: 24px !important;\">\n    <path d=\"M5.57812 10.5938L16.1719 0L17.5781 1.40625L5.57812 13.4062L0 7.82812L1.40625 6.42188L5.57812 10.5938Z\" fill=\"#3AFCD2\"\/>\n<\/svg>\n\n\n\n<p class=\"mb-0 fw-normal lh-1 has-inv-lead-color has-text-color has-link-color has-base-font-size wp-elements-c4460fe0379af268117e7fd0ef0034a0\">Category-level filtering allows users to quickly narrow product selection<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-2bb160cc\">\n<svg\n    viewBox=\"0 0 18 14\"\n    fill=\"none\"\n    xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n    style=\"width: 24px !important; height: 24px !important;\">\n    <path d=\"M5.57812 10.5938L16.1719 0L17.5781 1.40625L5.57812 13.4062L0 7.82812L1.40625 6.42188L5.57812 10.5938Z\" fill=\"#3AFCD2\"\/>\n<\/svg>\n\n\n\n<p class=\"mb-0 fw-normal lh-1 has-inv-lead-color has-text-color has-link-color has-base-font-size wp-elements-df16a1662dcb1f5d3ecacebec9337819\">Automatic tax rate calculation based on the buyer&#8217;s country<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-5756f770\">\n<svg\n    viewBox=\"0 0 18 14\"\n    fill=\"none\"\n    xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n    style=\"width: 24px !important; height: 24px !important;\">\n    <path d=\"M5.57812 10.5938L16.1719 0L17.5781 1.40625L5.57812 13.4062L0 7.82812L1.40625 6.42188L5.57812 10.5938Z\" fill=\"#3AFCD2\"\/>\n<\/svg>\n\n\n\n<p class=\"mb-0 fw-normal lh-1 has-inv-lead-color has-text-color has-link-color has-base-font-size wp-elements-89a1dc52446ce236cd74ad6715ee30e0\">Personal pickup at ProSports branch stores in the home market<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-0160d1ab\">\n<h2 class=\"wp-block-heading mb-2 fw-heavy has-text-color has-link-color wp-elements-f1112660c4fa97cc67711e3d9040eca1\" style=\"color:#ffffff;font-size:32px\">The B2B store features:<\/h2>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-583f876e\">\n<svg\n    viewBox=\"0 0 18 14\"\n    fill=\"none\"\n    xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n    style=\"width: 24px !important; height: 24px !important;\">\n    <path d=\"M5.57812 10.5938L16.1719 0L17.5781 1.40625L5.57812 13.4062L0 7.82812L1.40625 6.42188L5.57812 10.5938Z\" fill=\"#3AFCD2\"\/>\n<\/svg>\n\n\n\n<p class=\"mb-0 fw-normal lh-1 has-inv-lead-color has-text-color has-link-color has-base-font-size wp-elements-c2e2bfbdb244d9547033fbf24027610f\">Orders made through long-term contracts with individually negotiated conditions<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-2aca9d3c\">\n<svg\n    viewBox=\"0 0 18 14\"\n    fill=\"none\"\n    xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n    style=\"width: 24px !important; height: 24px !important;\">\n    <path d=\"M5.57812 10.5938L16.1719 0L17.5781 1.40625L5.57812 13.4062L0 7.82812L1.40625 6.42188L5.57812 10.5938Z\" fill=\"#3AFCD2\"\/>\n<\/svg>\n\n\n\n<p class=\"mb-0 fw-normal lh-1 has-inv-lead-color has-text-color has-link-color has-base-font-size wp-elements-c82750d63b568a0d0c16ce8a01c12e75\">Automatic order recording in the ERP system<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-cc9544bc\">\n<svg\n    viewBox=\"0 0 18 14\"\n    fill=\"none\"\n    xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n    style=\"width: 24px !important; height: 24px !important;\">\n    <path d=\"M5.57812 10.5938L16.1719 0L17.5781 1.40625L5.57812 13.4062L0 7.82812L1.40625 6.42188L5.57812 10.5938Z\" fill=\"#3AFCD2\"\/>\n<\/svg>\n\n\n\n<p class=\"mb-0 fw-normal lh-1 has-inv-lead-color has-text-color has-link-color has-base-font-size wp-elements-b8aab058110118eedaa7216e1a482101\">Stock notifications and pre-order options for customers<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-c533e5f2 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-ce2c529e\">\n<div class=\"wp-block-uagb-container uagb-block-0e5f32b6\">\n<h2 class=\"wp-block-heading mb-0 fw-bold\" style=\"font-size:32px\">Results<\/h2>\n\n\n\n<p class=\"fw-light mb-2 has-text-color has-link-color has-base-font-size wp-elements-c065b503e6abfdd27bf17ea16f65bf0e\" style=\"color:#313131\"><strong>The new eCommerce platform automates business processes \u2028and promotes self-service activities,<\/strong> relieving the ProSports sales team. \u2028Freed from routine tasks, they can now devote more time to business expansion<\/p>\n\n\n\n<p class=\"fw-light mb-0 has-base-font-size\">As Andreja Gros Novak noted, Creatim consultants transformed their basic idea \u2028into a final product which, based on customer response and sales growth, achieved everything they wanted: a <strong>fast, responsive, and user-friendly website.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-dc9b962f\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"483\" height=\"369\" src=\"https:\/\/sylius.com\/wp-content\/uploads\/2025\/12\/cs-prosports-4.png\" alt=\"\" class=\"wp-image-28987\" srcset=\"https:\/\/sylius.com\/wp-content\/uploads\/2025\/12\/cs-prosports-4.png 483w, https:\/\/sylius.com\/wp-content\/uploads\/2025\/12\/cs-prosports-4-300x229.png 300w\" sizes=\"auto, (max-width: 483px) 100vw, 483px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":30522,"menu_order":0,"template":"","case-studies-category":[235],"case-studies-product":[314],"case-studies-tag":[221,222],"country":[329],"class_list":["post-28969","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-studies-category-sporting-goods","case-studies-product-standard","case-studies-tag-b2b","case-studies-tag-b2c","country-slovenia"],"acf":[],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/sylius.com\/wp-content\/uploads\/2025\/12\/Screenshot-2026-04-10-at-09.49.48.png",1534,756,false],"thumbnail":["https:\/\/sylius.com\/wp-content\/uploads\/2025\/12\/Screenshot-2026-04-10-at-09.49.48-150x150.png",150,150,true],"medium":["https:\/\/sylius.com\/wp-content\/uploads\/2025\/12\/Screenshot-2026-04-10-at-09.49.48-300x148.png",300,148,true],"medium_large":["https:\/\/sylius.com\/wp-content\/uploads\/2025\/12\/Screenshot-2026-04-10-at-09.49.48-768x378.png",768,378,true],"large":["https:\/\/sylius.com\/wp-content\/uploads\/2025\/12\/Screenshot-2026-04-10-at-09.49.48-1024x505.png",1024,505,true],"1536x1536":["https:\/\/sylius.com\/wp-content\/uploads\/2025\/12\/Screenshot-2026-04-10-at-09.49.48.png",1534,756,false],"2048x2048":["https:\/\/sylius.com\/wp-content\/uploads\/2025\/12\/Screenshot-2026-04-10-at-09.49.48.png",1534,756,false]},"uagb_author_info":{"display_name":"Piotr Tu\u0142acz","author_link":"https:\/\/sylius.com\/de\/author\/"},"uagb_comment_info":0,"uagb_excerpt":null,"_links":{"self":[{"href":"https:\/\/sylius.com\/de\/wp-json\/wp\/v2\/case-study\/28969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sylius.com\/de\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/sylius.com\/de\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sylius.com\/de\/wp-json\/wp\/v2\/media\/30522"}],"wp:attachment":[{"href":"https:\/\/sylius.com\/de\/wp-json\/wp\/v2\/media?parent=28969"}],"wp:term":[{"taxonomy":"case-studies-category","embeddable":true,"href":"https:\/\/sylius.com\/de\/wp-json\/wp\/v2\/case-studies-category?post=28969"},{"taxonomy":"case-studies-product","embeddable":true,"href":"https:\/\/sylius.com\/de\/wp-json\/wp\/v2\/case-studies-product?post=28969"},{"taxonomy":"case-studies-tag","embeddable":true,"href":"https:\/\/sylius.com\/de\/wp-json\/wp\/v2\/case-studies-tag?post=28969"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/sylius.com\/de\/wp-json\/wp\/v2\/country?post=28969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}