{"id":24441,"date":"2025-02-17T12:43:41","date_gmt":"2025-02-17T10:43:41","guid":{"rendered":"https:\/\/sylius.com\/?post_type=case-study&p=24441"},"modified":"2025-10-08T11:53:27","modified_gmt":"2025-10-08T09:53:27","slug":"marechal-fraicheur-the-fresh-food-market-with-sylius","status":"publish","type":"case-study","link":"https:\/\/sylius.com\/de\/case-study\/marechal-fraicheur-the-fresh-food-market-with-sylius\/","title":{"rendered":"Mar\u00e9chal Fra\u00eecheur – the Fresh Food Market with Sylius"},"content":{"rendered":"\n
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Every story of transformation starts with a challenge. For Mar\u00e9chal Fra\u00eecheur, a local fresh produce leader in Lyon, that challenge came in 2020 (COVID-19) when their old eCommerce platform began to buckle under growing demand. As customers increasingly turned to local, direct-to-consumer options, Mar\u00e9chal Fra\u00eecheur knew they needed a digital presence as fresh and reliable as their produce.<\/p>\n<\/div><\/div>\n\n\n\n

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About the company<\/h2>\n\n\n\n

Mar\u00e9chal Fra\u00eecheur<\/strong> is a French SME in the agricultural sector<\/strong>, offering residents of the Lyon metropolitan area fresh, local products with no subscription<\/strong> since 2010. Customers can choose from a selection of 800 products<\/strong>, including seasonal fruits and vegetables, cheeses, grocery items, and herbs. Orders are delivered the next day<\/strong> to a pickup point<\/strong> or directly to companies.<\/p>\n\n\n\n

With the growing consumer interest in short supply chain food<\/strong>, the company continues to expand, seeking technological solutions that will enable further growth<\/strong> and ensure the best customer experience<\/strong>.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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The problem<\/strong><\/h2>\n\n\n\n

In 2020, Mar\u00e9chal Fra\u00eecheur faced a major challenge. An increase in order volume (partly due to the COVID-19 pandemic) exposed the limitations of their outdated eCommerce platform, which struggled to meet new demands. Main issues:<\/p>\n\n\n\n

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  • Customers had trouble logging in and managing their accounts.<\/li>\n\n\n\n
  • Selecting a pickup point was unintuitive.<\/li>\n\n\n\n
  • The mobile shopping experience was frustrating and inefficient.<\/li>\n\n\n\n
  • The platform was slow and outdated.<\/li>\n<\/ul>\n\n\n\n

    Mar\u00e9chal Fra\u00eecheur had to make a crucial decision: modernize the existing system or build a new, scalable eCommerce platform from scratch?<\/p>\n<\/div><\/div>\n\n\n\n

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    Goals<\/h3>\n\n\n\n

    The main goal was to create a modern, scalable, and high-performance eCommerce platform<\/strong> that would meet customer expectations and offer a seamless mobile shopping experience<\/strong>.<\/p>\n<\/div>\n\n\n\n

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    Challenge<\/strong>s<\/h3>\n\n\n\n
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    • Technical debt accumulation<\/strong> leads to inefficiencies in system maintenance and development.<\/li>\n\n\n\n
    • Scalability limitations<\/strong> restrict growth and operational flexibility.<\/li>\n\n\n\n
    • Declining in-house expertise<\/strong> affects the ability to manage and enhance the platform effectively.<\/li>\n\n\n\n
    • Operational inefficiencies<\/strong> result in slower response times and higher costs.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n
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      Why Sylius?<\/strong><\/h2>\n\n\n\n

      The decision to choose Sylius<\/strong> as the new eCommerce platform  was driven by several key factors:<\/p>\n\n\n\n

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      • Flexibility<\/strong> – Sylius is a headless eCommerce solution<\/strong>, allowing for customized features<\/strong> tailored to business needs.<\/li>\n\n\n\n
      • Performance<\/strong> – its lightweight architecture ensures fast and efficient operations<\/strong>, even with high order volumes.<\/li>\n\n\n\n
      • Easy integration<\/strong> – Sylius enables seamless connections with external systems<\/strong> like ERP, CRM, and payment providers.<\/li>\n\n\n\n
      • Future-proof<\/strong> – built with modern development principles, allowing for easy expansion and upgrades<\/strong>.
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        The project was entrusted to Synolia <\/strong>our Premium Solution Partner, which provided comprehensive technical and strategic support<\/strong>. Additional partners involved in the implementation included:<\/p>\n\n\n\n

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        • Axome<\/strong> \u2013 website design,<\/li>\n\n\n\n
        • ABDR<\/strong> \u2013 ERP Sage integration,<\/li>\n\n\n\n
        • Empirik<\/strong> \u2013 SEO optimization,<\/li>\n\n\n\n
        • Paygreen<\/strong> \u2013 payment solutions.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
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          \n We chose Synolia for their expertise and professionalism. Sylius stood out as a high-performance, lightweight, and adaptable solution. Our goal was to meet our customers‘ expectations, as they are accustomed to shopping on major eCommerce websites. Investing in this platform means staying competitive over the long term.\n <\/div>\n <\/div>\n\n